This year's going to be a tough one for most businesses. I'm not saying that to just jump on the dreaded "R" word bandwagon, or try to hype up the doom and gloom unnecessarily.
Those who continue to market their business through the recession are going to find things easier than those who don't. People haven't stopped buying altogether, they've just slowed down, cut back and are thinking much harder about whether to spend money, and if so who to spend it with.
1) Sit down and really think about how you're going to position your business to survive this.
2) Evaluate how effectively your marketing is supporting that message at the moment.
3) Explore as many ways as you can of getting your message out there.
4) Create a plan that you'll commit to for the next six months.
5) Stop wasting money on marketing that won't support your goals.
6) Get on the phone and talk to your customers, about how you can help them at the moment.
7) Invest in a marketing planning session.
By following some or all of these steps you will have a higher chance of surviving the recession.
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